Welcome to another blog Mastering SEO Analysis with Google’s About this result Tool. Because E-A-T optimization heavily depends on external validation, navigating its terrain is a difficult task. Simple statements about your experience and reliability are insufficient; what matters most is what other credible websites say about you.
The ongoing significance of link building in SEO demonstrates this. But growing your brand is much more about quality and authority than it is about numbers when it comes to link building.
Crucial questions emerge: Which links does Google identify as credible recommendations? What referrals and mentions from unaffiliated websites create real trust?
Exploring the ‘About this result’ tool on Google offers a path to solutions. Here’s a quick way to find out what others are saying about you online:
Google your website.
The three dots by your URL should be clicked.
Select the “More about this page” button from the pop-up modal.
This displays your website’s “About the source” page on Google, revealing important details:
Site Description: Utilizing the same sources as Google’s Knowledge Graph, this information reveals details about your site, including its nature and offers.
As said by them themselves, a description of the location or outcome based on data that was supplied straight from the source.
Google First Indexed the Site:
Gives the exact day that Google first began to index your website.
Web search results about the source:
Displays search results that are relevant to your website to provide unbiased viewpoints.
This function serves as a special insight into how Google views your brand and, more importantly, how your target audience views you.
Taking full advantage of Google’s ‘About this result’ function requires a grasp of it. Although it was introduced in 2021, it is still seldom used in SEO tactics, providing insights into the data that Google uses and how it interprets results for certain queries.
Taking full advantage of Google’s ‘About this result’ function requires a grasp of it. Although it was introduced in 2021, it is still seldom used in SEO tactics, providing insights into the data that Google uses and how it interprets results for certain queries.
Here are strategic ways to harness this hidden gem:
1. Inform Your Content Marketing Strategy
Developing a successful content marketing plan requires a thorough grasp of Google’s perception of your company. An important resource for this project is the “About this result” section. The following are some ways that you may use the information you get about the sources Google considers authoritative for your brand to guide your content marketing strategy:
a. Determine the Best Sources of Information:
Navigate to the “About this result” tab and select the “More about this page” column. Identify the sites that Google regards as reliable sources for your company. Check to see if these meet your requirements and those of the industry.
Primary Queries: Are these sources supposed to be leading experts in your field?
- How do they stack up against your rivals’ best sources?
b. Creating Hyper-Relevant Information: Make use of the reputable sources you’ve found to produce extremely relevant information. Make sure your material is relevant to the topics and data that Google and its consumers find useful. This guarantees that your intended audience will find resonance in your material.
Key Questions: How can you match the topics that reliable sources have emphasized in your content?
- Are there any particular subjects or approaches that appeal to Google’s reputable sources as well as your brand?
c. Possible Outlets for Material Placement: Look for possible outlets for your material by using the “About this result” option. These are websites that Google has already certified as being instructive and pertinent to your field. Your content’s effect can be increased by focusing on these channels.
- Key Questions: Can you use these authoritative venues for content placement?
- How do these outlets stack up against the ones your rivals use?
d. Competitor Content Gap Analysis: Examine your competitors’ “About this result” panels to gain insight into their content marketing tactics. Find any holes or regions in the material that your rivals could be missing. You may strategically position your brand with the use of this knowledge.
Key Questions: Do the plans of your competitors have any content gaps?
How might your content help to close these gaps?
e. Comply with User Expectations: Knowledge of reliable sources offers insight into what users anticipate. Make sure your content satisfies these requirements by making sure it not only reflects your brand message but also genuinely speaks to your audience.
Primary Queries:
- How can you match user expectations with your content using credible sources?
What information, tone, and style appeal to your target audience?
To sum up, the “About this result” option is a goldmine of data that may help you formulate your content marketing plan. You may improve the impact, credibility, and relevance of your brand’s message by matching your content with Google’s approved authoritative sources.
2. Guide Link Building Efforts
Google’s “About this result” tool offers insightful information that might direct your link-building efforts. You may strategically improve your web presence by being aware of the databases and outside sources that Google prioritises. Here’s how to effectively establish links using this feature as a guide:
a. Determine Reputable Sources:
To find out which reliable sources Google uses to get information about your website, navigate to the “More about this page” part in the “About this result” box. These resources provide as a guide for reliable possibilities to establish links.
What business databases does Google utilise for your website? Key Questions:
In your field, are these databases regarded as authoritative?
b. Boost Online visibility: Make strategic use of the reliable sources you’ve found to boost your online visibility. Look for ways to obtain backlinks from reliable databases and websites that meet Google’s authority requirements.
Primary Queries:
- How can backlinks from Google-approved databases and sources be secured?
- Is the data correct and representative of your brand in these databases?
c. Link Building roadmap: With the “About this result” feature, Google essentially offers a link-building roadmap for you to follow. Make use of the newfound understanding to pinpoint possible link-building possibilities that complement the reputable websites that Google has identified.
Primary Queries: – What kinds of links are common among the reputable websites that Google found?
Should you give priority to linking to any particular databases or directories while developing links?
d. Wikidata Takeaways: Evaluate if Google is using Wikidata to obtain information about your website. If so, consider if a Wikidata entry is really necessary. The authority and exposure of your brand in search results might be enhanced with a Wikidata entry.
Primary Queries: – Does Google use Wikidata to obtain information about your website?
Is adding a Wikidata entry consistent with your link-building approach?
e. Assess the Link Profiles of Rivals:
Examine the “About this result” sections of your rivals’ websites to compare their link-building strategies. Determine which external websites they connect to and assess if there are any chances to obtain comparable, high-quality backlinks.
Key Questions: – What mentions or links from other parties are your main rivals obtaining outside of Wikipedia?
- Are there any link-building chances that you haven’t looked into that your rivals are taking advantage of?
f. Prioritise Backlink Quality Over Quantity: Give priority to backlink quality over quantity. While building a link profile is crucial, concentrate on obtaining connections from sites that Google considers reliable and authoritative. The E-A-T signals of your brand are more significantly impacted by high-quality connections.
Key Questions: – In your link-building efforts, how can you put quality over quantity?
Is it possible to target particular high-authority sites with backlinks?
To sum up, the “About this result” function acts as a guide for creating smart links. By aligning your efforts with the authoritative sources recognised by Google, you may boost your website’s credibility, authority, and visibility in search results.
3. Use for Competitive Research
Beyond simply helping you understand your own brand, Google’s “About this result” section may be a valuable resource for competitor analysis. Here’s how to make the most of this tool to learn more about your rivals:
a. Determine Who Got Featured Snippet Winning:
Find websites that frequently receive highlighted snippets for pertinent inquiries in your sector to start. These sites have a major advantage because these snippets are frequently shown prominently in search results.
Key Questions: – In your niche, which websites are getting highlighted snippets?
Which content tactics are these websites doing to get highlighted snippets?
b. Examine “About this Result” Panels: Consider rivals who have a strong online presence or who have secured prominent snippets in their “About this Result” panels. This research gives you information about the reliable sources Google believes are relevant to your rivals.
Key Questions: – Which credible sources are featured in the “About this result” panels of your competitors?
Do the kinds of sources that Google recommends for various queries tend to be similar?
c. Discover Novel Prospects:
To find fresh on-page and off-page options, use the competitive analysis. Knowing the reliable and credible sites that your rivals use can help you focus your link-building and content-creation efforts.
Primary Queries: – Are there any new or tangential rivals appearing in organic search?
- Based on the “About this result” panels of your rivals, what are the gaps or opportunities?
d. Copy Successful Strategies: Take a cue from your rivals’ achievements by copying their tried-and-true tactics. Examine the details in their “About this result” boxes to see what Google deems reliable and authoritative.
Primary Queries:
- Based on the performance of rivals, what content styles and subjects appeal to your target audience?
- How can you modify and enhance the winning tactics used by your rivals?
e. Keyword Gap Analysis: Examine the search words indicated in the “Your search & this result” section to find keyword gaps between your website and those of your rivals. This study might show you where your rivals are succeeding more than you are in terms of relevant content.
Key Questions: – Is there a noticeable difference in keywords between your website and that of your competitors?
What content optimisation strategies can you use to close these gaps?
f. Examine Third-Party Links: Look into any mentions or third-party links that your top rivals are getting outside of reputable sites like Wikipedia. This investigation may reveal more chances to develop backlinks of excellent quality.
Primary Questions: – Do your rivals have links from publications or other sources that you haven’t used?
- How can you use competition data to vary your link-building strategy?
g. Modify On-Page Techniques:
Adjust your on-page tactics according on the knowledge gained from rival “About this result” panels. Recognise what Google regards as authoritative and make sure all of the on-page elements—from metadata to content—align with what users anticipate.
- Key Questions: – What are the structure, duration, and media use differences between the top-ranking material produced by your competitors?
- What changes can you make to enhance the content’s on-page elements?
To sum up, the “About this result” function is a great tool for conducting comparative analysis. Through proactive investigation and examination of your rivals’ panels, you may find openings, modify your approach, and improve your online presence in general.
4. Incorporate into On-Page Copy
One smart method to match your content to user intent and improve the relevance and authority of your website is to strategically include information from the “About this result” section into your on-page material. The following is a methodical approach to incorporating these findings into your on-page copy:
a. Recognise User Intent: Examine the “About this result” section to determine what the user intends to see when they look for non-branded terms associated with your content. Based on Google’s assessment, determine the important phrases and themes that people deem pertinent.
Primary Queries:
Which particular search phrases show up in the area labelled “Your search & this result”?
How do these phrases fit with the material already on your website?
b. Customise Metadata: Modify title tags and meta descriptions to support certain search phrases that are indicated in the “About this result” feature. This optimisation meets user expectations and improves the visibility of your content in search results.
Primary Queries: – Is it possible to enhance title tags and meta descriptions in order to support highlighted search terms?
- Do your metadata adequately describe what consumers might anticipate to see?
c. Content Alignment: Make sure the facts and themes that are emphasised in the “About this result” section match the content that is on the page. Adjust your material to the needs of the consumer and think about adding aspects that work well for credible sources.
Key Questions: – How can you match your content to the reputable websites that Google has identified?
- Are there any particular subjects or approaches that appeal to Google’s selected sources as well as your brand?
d. Copy Effective Formats: Examine the content format that visitors find engaging, as demonstrated by the “About this result” feature. Think about copying effective formats, such as those that use multimedia, have long form material, or have certain structural components.
Primary Queries:
- Is the majority of material that ranks well long-form or short-form?
- Does it make extensive use of photos or videos?
e. Fill in Keyword Gaps: Assess the keywords that separate your website from those of your rivals that are indicated in the “Your search & this result” section. Make necessary adjustments to your on-page material to close these gaps and make sure the relevancy of your information is competitive.
- Key Questions: – Can you do more to highlight key search words in your site copy?
Are there any competitor’s high-performing pages that you might copy or enhance?
f. Ranking for Non-Branded Keywords: Examine the kind of material that appears in search results for non-branded keywords. Recognise if the main format is blog postings, product pages, or something else. Adjust your on-page tactics to correspond with the content that ranks highly for comparable inquiries.
Primary Queries:
- What kind of content is ranking for non-branded keywords?
- In what ways can you modify your content to satisfy customer demands related to these keywords?
g. Improve “In Their Own Words” part: This part has to be optimised for entities that do not have Google Business Profiles or Wikipedia articles. Use the ‘about-us’ URL slug to give a summary of your brand and website.
- Key Questions: – Where on your site should you provide a corporate overview?
What qualities make up the ideal description for Google to use when showcasing your website or brand?
h. Encourage Familiarity and Trust: Write genuine, trustworthy text by drawing on the details Google provides in the “About this result” feature. Think about how your on-page material might help you establish a sincere relationship with your audience.
Principal Queries: – What ought to be mentioned to promote comfort and confidence?
- How can your text help you establish a genuine connection with your audience?
By adding these actions to your on-page copy approach, you improve your website’s visibility, authority, and trustworthiness in search engine and user eyes, while also making your content more in line with user expectations.
5. Share Your Story
Building authenticity and trust with your brand requires telling its narrative, especially in situations where a Wikipedia page or Google Business Profile may not be accessible. By utilising the “About this result” feature’s insights, you can thoughtfully communicate your narrative and establish a meaningful relationship with your audience. Here is a detailed how-to tutorial to help you accomplish this:
a. Improve the “In Their Own Words” part: Pay special attention to improving the “in their own words” part if your brand does not have a Wikipedia article or a Google Business Profile. This is your chance to present an engaging and succinct overview of your brand straight from the source.
- Key Actions: – Craft a brief yet thorough outline of your brand.
- Make the description as genuine, relevant, and clear as possible.
b. Use the ‘About-Us’ URL Slug: For your company summary, Google advises using the ‘about-us’ URL slug. Make sure the narrative about your brand is thorough and interesting on this page. The URL format helps improve exposure in search engines.
- Key Actions: – Include a ‘about-us’ page with a URL slug.
Make sure the page has an effective description of your brand on it.
c. Establish a Real Connection: Tell your tale in a way that your audience finds compelling. Talk about your brand’s history, goals, core principles, and significant events. To truly connect with your audience, emotionally engage them.
Main Actions: – Tell the origin narrative of your company.
- Highlight major milestones and successes.
- Highlight the goals and principles of your brand.
d. Include Credibility- and Trust-Building aspects: Include aspects that promote credibility and trust. Testimonials, honours, certificates, and any other pertinent data that strengthens the legitimacy of your brand might be included here.
- Key Actions: – Showcase customer testimonials.
- Emphasise honours, qualifications, or acknowledgements.
Incorporate trust-building compliments that are pertinent.
e. Visual Storytelling: Enhance your tale using visual aspects. Add pictures, videos, or infographics that enhance your story. Using visual storytelling to communicate a tale may stir up feelings and increase brand recall.
Must Do Actions: – Provide top-notch pictures of your staff, merchandise, or work area.
- Use infographics to highlight important ideas.
- Include films that illustrate the history of your brand.
f. Consistent Branding: Make sure your branding is the same on all of your platforms. Make sure the narrative you tell constantly reflects your brand identity, messaging, and core values.
Key Takeaways: – Employ unified branding components in message and graphics.
- Assure a consistent brand voice throughout all media.
f. Involve Your Viewers:
Promote communication and involvement. Give your audience a way to interact with your brand, ask questions, and share stories. Answer honestly to questions and comments from customers.
Key Actions: – Engage with others on social media.
- React to consumer questions as soon as possible.
- Encourage user-generated content and testimonials.
h. Make Use of Google Recommendations: To write a description that lives up to expectations, take Google’s advice to heart. This involves putting up a “About Us” page with the ‘about-us’ URL slug and offering descriptions in English that are readable by crawlers.
Key Actions: – Put Google’s suggestions for a compelling description into practice.
Make sure your ‘About Us’ page can be found and accessed by search engines.
i. Update Your Story Frequently: Make sure your brand story is up to date and accurately represents your situation right now. Update your ‘About Us’ page and any pertinent parts on a regular basis to reflect any new accomplishments, milestones, or alterations to your brand story.
Key Actions: – Arrange for regular updates to your brand’s narrative.
Make sure the narrative is current and relevant.
To put it simply, telling your narrative is a continuous activity that has to be executed with purpose and carefully selected. By using data from the “About this result” feature, you can develop an engaging narrative that resonates with your audience, generates trust, and supports your brand’s credibility.
6. Listen to Google’s Narrative
One essential component of optimising your internet presence is paying attention to what Google has to say about your company. The “About this result” section provides insightful information about your brand’s perceptions and what Google deems reliable and authoritative. This is a thorough tutorial that will show you how to actively listen to Google’s story and use it to improve your search engine ranking:
a. Consistently Check “About this Result”: Establish a practice of checking your brand’s “About this result” feature on a frequent basis. Modifications made to this area can reveal information on how Google’s algorithms are changing and what aspects are affecting the exposure of your business.
Important Steps:
- Establish routine inspections of your brand’s “About this result” section.
- Keep an eye out for modifications to descriptions, sources, and other pertinent data.
b. Examine Changes and Trends: Examine changes you observe in the “About this result” section to find patterns and trends. Recognise the relationship between changes in credible sources or descriptions and changes in your search engine ranking.
Key actions: – Keep track of and evaluate any modifications made to the “About this result” feature.
- Examine any trends or connections between adjustments to your search engine rankings.
c. Recognise Google’s Recognition: Find out which sources Google regards as reliable for your brand. This acknowledgment is a potent sign of what Google considers relevant and credible.
- Key Actions: – Make a list of and evaluate the reliable sources that Google has highlighted.
- Recognise the standards by which Google evaluates authority.
d. Modify Content strategy: Modify your content strategy in light of the reliable sources that Google has found. Produce content that is consistent with the topics and data that Google considers important to improve the relevance and reliability of your brand.
Key Takeaways: – Create content strategies that are in line with reputable, established sources.
- Coordinate your content development efforts with Google’s deemed domain specialties.
e. Assess User Intent: Recognise how the user intended for the “Your search & this result” part to appear. Make sure that the material on your website offers useful information that is in line with what people are looking for by tailoring it to these user expectations.
Important Steps:
Examine the search keywords in the section under “Your search & this result”.
- Modify your work so that it complies with the terms’ intended usage.
f. Optimise for Relevance: To make your material more relevant, use the “About this result” feature’s insights. Make sure that your website is positioned as an important and reliable source on subjects pertaining to your brand.
Key Actions: – Align on-page components with Google-highlighted themes.
- Update material often to keep it current.
g. Imitate Successful techniques: In your content development and optimisation activities, think about including any formats, structures, or techniques that often result in favourable recognition from Google.
Key Actions: – Examine effective tactics used by other reliable sources.
- Model sensible strategies while staying true to yourself.
h. Take Care of Google’s Advice:
Put Google’s suggestions into practice to make your brand description more optimised. Make sure the layout of your website complies with Google’s guidelines for information display in the “About this result” section.
Important Steps:
- For a description that lives up to expectations, heed Google’s suggestions.
- Adapt the structure of your website to Google’s requirements.
i. Seek Continuous Improvement: Refining is a continuous process, and it starts with listening to Google’s story. Always look for methods to make your internet presence better and more in line with Google’s constantly changing standards and requirements.
Key Takeaways: – Keep abreast of modifications to Google’s algorithms and ranking criteria.
- Modify your tactics to take into account new developments.
In summary, it takes ongoing observation, evaluation, and adjustment to actively listen to Google’s story. You can improve your online presence, raise your search engine ranks, and connect with your audience more genuinely by keeping an eye on how Google sees your company.
Read More : A Guide to Seamlessly Integrating SEO into Your Marketing Strategy